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The Panel

Our Wine PANEL Philosophy


The idea of The Panel Wine Club came about after several years of pondering how to answer one simple question: how to get the absolute best wines to the wine community, based solely on quality rather than marketing hype or margins. That's when founders Windee Smith & Chad Richards created The Panel Process to eliminate the guessing game everyone goes through when searching for new and exciting wines. The Panel Process compares and contrasts wines from all levels and regions, making sure that only the most well-balanced, truly great wines are experienced by our members.

We cherish the relationships we have with the wine community and celebrate those that have chosen to continuously raise the bar on what is to be expected. Living in the wine country in Sonoma, California and having indulged in wonderful vintages from around the world has taught us that great wines are a direct result of passionate people who have worked endless years honing their respective skills. We welcome the insight that they bring to the table and feel fortunate that we can share their expertise with our members.

Our ongoing mission is to spread the knowledge of unbelievable wines being made by masters of their craft, and ensure that only wines of the highest quality, regardless of price-point, are made available to our membership. We appreciate everyone who has shaped our perspectives over the years, and look forward to forging new relationships with wine lovers all over the globe. Wine is to be enjoyed, and we hope that you come along for the ride in experiencing “Approachable Distinction.”